Business
In this episode of E-Coffee with Experts, we sit down with Helga Zabalkanska, Co-founder and CMO at Solva, a SaaS company building multiple products without external funding.
Helga opens up about wearing many hats, from leading marketing to overseeing product development, and shares her no-nonsense approach to prioritization, delegation, and scaling efficiently with a lean team.
She discusses how her company identifies product-market fit, validates ideas through user interviews, and launches new features with precision.
Helga also dives deep into her cutting-edge SEO strategy for 2025, emphasizing AI search engines, brand-building, and link quality over quantity.
Plus, she reveals how she hires and cultivates A-players, the underrated power of long-tail keywords, and why building a brand can sometimes beat having the best product.
Whether you’re an agency owner, startup founder, or growth marketer, this episode is packed with practical insights and inspiration from someone truly in the trenches.
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In this episode, we discuss:
00:00 - 00:40: Introduction
00:40 - 01:30: Who Helga is and what her company does
01:30 - 03:00: Balancing CEO, CMO, and product roles
03:00 - 04:40: Handling “fires” and staying focused
04:40 - 05:50: Building trust and teamwork with her partners
05:50 - 08:00: Finding and growing A-players in her team
08:00 - 09:40: Creating a strong, no-micromanage company culture
09:40 - 10:30: How her team works with Agile and sprints
10:30 - 12:00: How they find and test new product ideas
12:00 - 13:30: Validating MVPs and using user interviews
13:30 - 14:30: Launching new products and go-to-market tips
14:30 - 15:30: Power of community, Reddit, and SEO for growth
15:30 - 17:20: Founder brand vs company brand discussion
17:20 - 19:40: How AI is changing SEO and link building
19:40 - 22:30: SEO for small brands with low domain authority
22:30 - 24:20: Using long-tail keywords to build relevance
24:20 - 26:00: Brand vs service quality — what really matters
26:00 - 27:30: Advice for startups and small teams
27:30 - 27:53: Final Thoughts
Connect with Helga Zabalkanska
https://www.linkedin.com/in/zabalkanska/
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