Business
Digital gets all the attention these days. And rightly so: it legitimately has more robust capability to do things like target audiences and measure results. But we often forget that print media still holds advantages like premium status and deeper engagement. The ideal approach in advertising is to cherry-pick the best of both worlds. This is where MNI Targeted Media, with a specialty in premium print channels like magazines coupled with targeting expertise, stakes its claim to relevance. MNI director of planning and strategy, Tommy Shaw, joins us on the latest episode of Heard on the Street (listen above).