Business
This week we are joined by Dan Knowlton to talk about having creative ideas. Dan is a digital and social media marketing expert and has grown Knowlton into a multi award-winning business and has worked with brands like FIFA, Nestle, Citibank, Wahl and even the Eurotunnel! Dan has also got a fair few stamps in his passport as he travels the world to deliver his marketing expertise on stage. What you will learn... Why Knowlton are focusing on behind-the-scenes content to show themselves off as a business How to know what to show your audience Why Knowlton choose to focus on video content Why your pitch type changes depending on who the client is How Dan comes up with such creative ideas Why doing the right research is such an essential part of the process Why marketers aren’t really good at ‘empathy’ Why you should start with the weird and wonderful Whether or not you should walk away from an opportunity Knowlton’s weirdest idea EVER Why employing the right people has enabled Knowlton to do their best work ever Resources mentioned in the show... https://knowltonmarketing.co.uk/ (Knowlton) https://www.youtube.com/watch?v=dQw4w9WgXcQ (3 Step Programme to becoming a Bazillionaire) https://www.wahl.co.uk/ (WAHL) Get a chat started with Dan on his social media channels, https://twitter.com/dknowlton1 (Twitter), https://www.linkedin.com/in/danielknowlton1/ (LinkedIn) and https://www.instagram.com/danknowlton1/ (Instagram) or go to the Knowlton website to find out more about how Dan can help you.