Education
Do you copy others in their marketing efforts? To some extent we all do. But is their audience the same as yours? Is their marketing person skilled? Or are you just following the influencer? In this episode, Jason and Bridget will rant about hashtags. Okay. You’re right. Bridget will rant and Jason will balance her out. But that’s why you watch the show, right? Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress https://serverpress.com WPsitesync – https://www.wpsitesync.com Are You Looking For Brand Awareness? You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show. Bridget’s Videos On Hashtags When we are self-taught, it’s easy to have gaps in our education. We see an influencer use a hashtag and copy them without really understanding the why. These videos should help. Hashtags Are For Search How to Effectively Use Hashtags Hashtags are Links How To Follow a Hashtag or Twitter Chat Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book. Bridget recommends Lumen 5’s Business Video Maker. This tool allows you to convert a blog post into a video and more. Their pricing starts at a free plan and goes up to enterprise level. You can even write a script. With a tool like this, there’s no reason why you can’t build up your YouTube channel. You’ll have to watch the episode to see Jason’s recommendation. 00:01:52 What are hashtags 00:02:51 Twitter Chats using Hashtags 00:04:03 Hashtags are a filter 00:04:37 Hashtags as sarcasm 00:05:09 Hashtags are like search 00:06:20 Hashtags are links 00:06:26 Hashtags are not translated 00:07:33 Hashtags are not transferable between social networks when crossposted 00:08:12 Hashtags and TikTok 00:09:06 Nobody can own a hashtag 00:09:29 Be careful with hashtags 00:10:12 Hashtag Trends 00:12:02 This episode is worth $175 of my time 00:14:06 Hashtags are like Categories and Tags in WordPress 00:15:23 Question - Do you encourage people to follow your hashtags? 00:17:05 You don’t have to use all the hashtags 00:18:32 Hashtags are not a magic thing 00:19:12 Hashtags on Facebook 00:20:03 Organizing your hashtags for a tweet 00:21:01 Hashtags and accessibility 00:22:58 Hashtags and Instagram tip 00:25:44 More tricks on organizing a tweet with a call to action and hashtags 00:26:43 Capitalize hashtags for accessibility 00:28:04 Games using Hashtags 00:28:48 Off topic and silly 00:30:06 Hard returns in tweets 00:30:42 Hashtags help people participate 00:31:36 Phone vs computer and hashtags 00:33:06 Sometimes hashtags are a long game 00:33:43 Follow Bridget and her modeling 00:34:33 Number of hashtags in a post 00:35:15 Sometimes it’s better to reply than retweet 00:35:45 Use the native client for the social network at least once a day 00:36:13 Twitter Fleets 00:38:26 Bridget’s way works, try it for 2 weeks 00:39:14 Google Analytics and Twitter 00:40:28 Tool or Tip of the Week 00:41:37 Bridget’s Tool or Tip of the Week - Lumen5 00:48:34 Jason’s Tool or Tip of the Week - WAVE.video 00:50:17 Bonus tip - Using Canva to create video 00:53:25 Bonus Tip - Storyblocks with Canva 00:54:44 Reformating video using Canva 00:55:57 Building "Stories" in Canva 00:56:56 Bonus Bonus Tip - Video Leap 01:00:20 Outro Panel Jason Tucker @jasontucker Bridget Willard Bridget Willard, Marketing Consultant Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Sponsors Desktop Server – ServerPress https://serverpress.com WPsitesync – https://www.wpsitesync.com Are You Looking For Brand Awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. https://wpwatercooler.com/sponsor #smartmarketingshow