Business
Crystal Duncan serves as a Vice President of Influencer Marketing out of Edelman’s Chicago office and has spent over 13 years in the influencer world. Prior to her time at Edelman, she was the Executive Director of Client Services and Strategy at Social Media and Influencer Marketing agency, IZEA and has spent time at both performance marketing and media agencies. During her time in the industry, Crystal has worked with some of the country’s largest brands in both the consumer and business-to-business space on influencer and social-first programs.In this episode of "Happy Hour", Crystal Duncan is dishing on valuable insights such as:Why nano and micro and influencers are here to stayThe numbers and metrics that agencies actually care aboutWhat role nano and micro-influencers play in marketingWhat influencer marketing actually is at its coreHow reporting can give you a leg up with your clientsA rule of thumb to proportion sponsored to organic contentEvaluating a succinct voice on sponsored and organic contentThe breakdown of the roles and responsibilities of each category of influencer (celebrity, macro, micro, and nano)How to keep your agency clients coming back for a steady deal flowand so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for!Follow along with Crystal on Instagram at https://www.instagram.com/crystal__duncan/------About "Happy Hour"We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour” in order to share even MORE knowledge with you from the people who are behind your favorite brands...“Happy Hour” is the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with.From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms. Support the show (https://www.cliquish.co/showcast)Support the show (https://www.cliquish.co/showcast)