Gunter Pauli: Design Beyond Fantasy

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Premsela Lectures

Arts


Green is a hot buzzword - but the visionary sustainable entrepreneur Gunter Pauli argues that many environmentally friendly production processes still aren't good enough. In his book Blue Economy, Pauli describes a new business model that's based on the use of local resources and consigns leftover materials and waste to the past. In the eighth Premsela Lecture on Sunday 4 November 2012 in Amsterdam, he talked about how designers could contribute to this new way of doing business.