Business
Imagine having chemical sensitivities to the cleaning products used in most short-term rentals and knowing that every time you travel, you are likely to get sick.Katrina Papé solves this problem with green cleaning. And in addition to attracting travelers with multiple chemical sensitivities, she feels good about minding the health of her guests, her cleaning staff and the environment.Katrina is the founder and CEO of BnB Equity Group, an investor-focused professional vacation rental property management company based in Seattle, Washington. Katrina has 27 years of experience as an entrepreneur, and her background in business management, interior design and real estate investing give her a competitive advantage in the short-term rental space. On this episode of Get Paid for Your Pad, Katrina joins me to explain how her own sensitivities to chemicals following a health crisis inspired her shift to green cleaning—both at home and in her STR units. She discusses the prevalence of multiple chemical sensitivities and describes how to know if a cleaning product is truly chemical-free. Listen in for insight on targeting health-conscious guests and learn how to develop your own niche in green cleaning and chemical-free Airbnbs. Topics Covered How Katrina got started hosting on AirbnbWent through divorce and health crisisListed own home to save it in 2014 What inspired Katrina’s shift to green cleaningHealth crisis led to chemical sensitivitiesExtend green cleaning at home to STRs The prevalence of multiple chemical sensitivities39% of Americans suffer from MCSDifficult to travel and not be sick How to know if a cleaning product is chemical-freeGet rating at ewg.orgAvoid anything with synthetic fragrance Where to go for green cleaning productsNatural section of grocery storeBuy in bulk on Amazon or Thrive MarketThe benefits of green cleaning your AirbnbsHealth of guests, cleaners and environmentAttract health-conscious travelersHow to target guests with chemical sensitivitiesAdd green cleaning, chemical-free to titleInclude photos of products usedHow to be pet-friendly and serve guests with allergiesUse Easy Air on rugs, furniture, carpets, etc.Available through amazing-solutions.comHow STR Legends X helped Katrina build her businessSupport in choosing tech stackSystems in place to expand Connect with Katrina BnB Equity Group Resources Environmental Working GroupThrive MarketAmazing SolutionsEasy Air Organic Allergy Relief SprayLegends X 90-Day STR AcceleratorEmail jasper@getpaidforyourpad.com Sponsor Hostfully [Discount Code PAD] See acast.com/privacy for privacy and opt-out information.