Jason Laronde is an Account Director for Stack Adapt, and the conversation is all about using CTR metrics that make the most sense for performance, and why click through rates matter.

ADTENTION! The American Advertising Federation Tenth District Podcast

Going Beyond CTR - Performance Driven By Metrics

Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, and promotes the value of ethical and transparent advertising. Find out more at aaf10.org today.

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ADTENTION! The American Advertising Federation Tenth District Podcast