Business
Go outsource yourself. [chuckle] Episode 13, build your army podcast, where we are automatically stacking our income with multiple sources of revenue with the same clientele business model or category. In this episode, we're gonna talk about outsourcing which really ties into content creation. I've always heard this comment or phrase that I like, I don't know who originated it, maybe Dan Kennedy. And the comment is, "Money likes speed." The faster you can do things, the more likelihood you are of making money with it. Because you're hitting the masses quicker with more and more stuff, there's more opportunity for them to fall in love with you for you to create value for them. More opportunity for them to say, "You know what, I wanna work with this person, I like 'em." The more content you're able to spread out there into the world, the more likelihood people are to find you and talk about you and pay for you. Now, you might not be in a position to create content as fast as needed. In the previous episode, we talked about different web sources and how to repurpose the content so you can do that, but let's say you need more content out there but you don't have time. Or you need a logo or a graphic design of any type or icons built or anything like that created, or even your website created or images photoshopped, and you are not an expert in any of that or you are, but simply don't have time for it. Photoshop for example has a paid version, I think it's $30 a month, but I probably would spend less hiring somebody to design something for me than that $30 a month. Rather than me spend the $30 a month for access to that software anyways, and then have to sit in front of that computer and spend time creating the thing, I can just hire out on Fiverr for example, to have somebody create an icon for me or Photoshop an image or something like that. Pay less than $30, or maybe just $30 and I've got my product for the same price I would have had to pay for access to the software, minus my time. So there's opportunity cost with time. Time is something you can't get back, I am a big proponent is that the word? Big supporter of outsourcing on things you're not an expert at. Do the thing that you're good at, as far as creating content, or your course, and hire somebody else out for the rest. If you're working a full-time gig use the revenue from your full-time gig to invest in yourself in your business. If you have a business already, and you wanna expand to the internet world, save some of that money and outsource and hire somebody because the value you get from an employee helping you and the time value saved, it goes a long way because then you can move faster. Outsourcing. As you're creating your stuff and you need the assets, you need the images you need the photos, you need the logos, take a look at my website, the podcast.buildyourarmy.com site. There is a tools page, which outlines all the resources I use to create logos or outsource my content. There's Fiverr, there's Freelancer, there's Upwork, to name a few. There's different websites and systems out there that you can go out and find people to hire for your task. Let's say you have 25 articles you wanna write and you have the titles outlined. But you don't want to write 25 articles. You can hire out the writer, and you can shop around for them. Review their portfolio. What their work looks like. set yourself up with them and for maybe like $100 bucks, you can get the 25 articles written. Even if it's $50 an article and you invest the money, now you're able to move ahead. The website and sales funnel I created myself, because that would have been a huge undertaking. Probably would have been $5,000 as an example for a website. Which I have hired out for websites and I'm not always thrilled with the design that they come up with, it's not any better than me buying a template, which by the way is my entire course on buildyourarmy.com after you pick up that free workbook.