In this episode I look at a recent incident with Gibson Brands that owns Gibson Guitars. A friend and former colleague, gets caught up in the incident and I take a look at some alternative routes they could have taken with the help of a Gary Vaynerchuk video. 

Marketing in 5 Acts

GibsonGuitars - StickingYourNeckOut - 004

This show discusses the 5 key components of building a connected flow for your business and marketing function. Each show will investigate a different aspect of business models and propositions, consumer data and understanding, the balance between love and fear in your business actions and the courage you demonstrate by executing your campaigns and programs in the best way possible. You will hear experts and practitioners discuss the 5 elements and the impacts they have had on their business, their communications and ultimately their status today.

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Marketing in 5 Acts