Education
Teaching digital marketing isn't new for Debra Zahay-Blatz, Marketing and Entrepreneurship Chair at St. Edwards University. By her count she's been teaching the topic for almost 20 years. Applied learning is a cornerstone of her course. She considers real-world experience an essential part of giving students their "digital marketing driver's license." Over the years Debra has mastered the art of creating applied experiences in her classroom. It's a four-part process of developing relationships with corporate partners, getting their buy-in, creating accountability, and achieving results. This one is a must-listen if you're at all interesting in putting your students in the driver's seat for a real business. The Teachers Lounge The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free. Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg