Business
AI will not run your coaching practice while you sip a drink on a beach. Colin Scotland, who heads the AI for Coaches mentorship at coaching.com, explains why the coaches getting real value from AI start somewhere unexpected: writing down who they are. He walks through context engineering, operational AI that completes tasks on its own, and why the first step toward using the technology well is knowing yourself. A grounded, human-first take on a tool most people still misunderstand.