Business
We're taught in dentistry to find someone's pain point. But what if we focus on the joy point instead? Pain points in life and in dentistry are things you're running away from. Joy points are much more motivating and should be where all our focus is. A joy point is running towards something you like; it energizes you and it can help you. When you find something in your patients mouth that needs work, are you talking in corrective/clinical terms about fixing that bad thing? Or are you showing them the benefits of having it fixed? Having this mindset shift on how to communicate with your patients can complete change the situation for the better. Focus on their joy points rather than the pain points.