Business
On this week’s episode of the Performance Delivered Podcast, we chat with Gal Borenstein, CEO and Founder of the Borenstein Group. Gal is a recognized international digital B2B and B2G branding expert and an accomplished strategist in digital branding, marketing, social media, advertising, online reputation management, and public relations matters. Gal says, “Trust isn’t something that is given, trust is something that has to be earned, especially in the digital arena.” Today we talk with him about: The evolution of branding The relationship between strategy, connection, and analytics How to reverse engineer the trust-building process Aligning your analytics with your customer And more