Business
In this episode of E-coffee with Experts, Gabriela Guas, Marketing Manager at Max Warehouse, explains how modern e-commerce teams are preparing for the shift from keyword-driven SEO to intent-driven AI discovery. After transitioning from agency life at Saatchi to leading marketing inside a fast-growing retailer competing with Amazon, Gabriela shares what she had to unlearn, and what today’s leaders must rethink.
We explore how structured content, schema markup, product FAQs, reviews, and user-generated signals like Reddit and YouTube now influence LLM visibility. Gabriela also reveals how her team increased organic performance by 150% through catalog enrichment and technical SEO improvements.
You’ll learn how AI assistants reshape product discovery, why Core Web Vitals still matter, and how internal collaboration across development and customer service unlocks better marketing decisions.
If you're a founder, SEO strategist, or marketing leader preparing for the future of search, this episode delivers a practical roadmap for building long-term organic growth beyond paid acquisition.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:20: From agency work to in-house marketing role
01:20 - 03:10: Learning to slow down marketing strategy
03:10 - 05:20: Why customer conversations matter more
05:20 - 07:20: Building trust through honest communication
07:20 - 09:40: What servant leadership means in marketing
09:40 - 12:00: Creating safe team feedback culture
12:00 - 14:20: Key lessons from ShopTalk conference
14:20 - 16:40: Using AI to improve internal workflows
16:40 - 18:40: How AI is changing search visibility
18:40 - 20:50: Why reviews and Reddit influence AI search
20:50 - 23:10: Fixing technical SEO foundations first
23:10 - 25:20: Removing slow third-party website tools
25:20 - 27:20: Learning from customer service insights
27:20 - 29:40: AI assistants changing product discovery
29:40 - 31:40: Stop measuring marketing in silos
31:40 - 33:40: SEO vs paid ads long-term strategy
33:40 - 35:49: B2B vs B2C channel strategy lessons
Connect with Gabriela Guas
https://www.linkedin.com/in/gabrielaguas/
https://www.maxwarehouse.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./