Woody Blackford shares perspectives on the ways our relationship with clothing and outdoors may be changing in the future, and the ways Columbia Sportswear is developing ideas for a spectrum of protection from climatic conditions. 

CRAVING THE FUTURE

Future of Outdoors:  Woody Blackford, VP Innovation and Design, Columbia Sportswear

Have you ever wished to see the future early? CRAVING THE FUTURE features conversations with the most intriguing innovation luminaries of our times. Each episode conveys the best thinking on the future of innovation in different aspects of society, business and culture. Led by Michael Perman, Head of innovation strategy firm C'EST WHAT? LLC (www.cestwhat.org) and former innovation, insights and branding executive at Gap, Inc and Levi's.

About

CRAVING THE FUTURE