In this episode, Jeff Reid and Abhijit Ahluwalia of EY organization talk with Jesse Grissom, Americas CFO of Kao Corporation, a multibillion dollar global consumer products company. The conversation focuses on Kao’s journey of adopting zero-based budgeting as a strategy management solution to fund their future.

Sustaining and transforming the consumer industry

Funding the Future with ZBB

The EY Consumer sector brings you insights into the world of consumer goods and retail in today’s Transformative Age. The hosts and guest speakers share experiences on topics such as growth, risk, consumers, trends and strategies that will sustain business today and transform it for relevance tomorrow. EY, asking better questions to find better solutions. The views of third parties set out in this publication are not necessarily the views of the global EY organization or its member firms. Moreover, they should be seen in the context of the time they were made.

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Sustaining and transforming the consumer industry