Business
In the sixth episode of Fresh Meet, Cameron Stewart, an old friend of Manifest, joins our own Alex Myers to discuss the state of brands in today’s fast-moving digital world. We examine the issue of whether today’s digital measurement tools are a help or hinderance to creativity: are we measuring to improve or merely improving measurement? We look at how brands are responding to the fragmentation of media consumption and we address the challenge of how to tell compelling stories in an age of mistrust, distraction, and cynicism.Guests: Alex Myers, CEO, Manifest and Cameron Stewart, Founder, Dawson Andrews