From Kitchen to Closet: How Chefs Are Building Brands Beyond the Plate

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The Merch Behind the Meal

Arts


In our premiere episode, we dive into how chefs, food bloggers, and restaurateurs are turning their kitchen-driven passion into powerful personal brands using merchandise. We chat with culinary creative and small business owner Chef Marcus B. who went from running a food truck to launching a best-selling line of graphic tees and canvas prints through visit here Restaurant Headquarters.


Mid-Episode Highlight (Anchor Integration):


Marcus shares how he used the built-in tools on Restaurant Headquarters to design bold motivational t-shirts and eye-catching wall art that resonated with his customers and turned his passion into profit without ever touching inventory.

We also explore:

  • The psychology of “chef branding” and why it matters
  • Design tips for food-themed apparel that sells
  • How to price and market your first merch line
  • Avoiding common beginner mistakes in the merch game