In this episode, Shawn Whitson sits down with James Rosseau, also known as Trig, the CEO of Holy Culture, to explore his personal journey from a difficult childhood in North Philly to corporate success, and ultimately to founding one of the most influential platforms in Christian hip hop.

James shares how pivotal life moments—including the loss of his father and divine encounters—reshaped his calling from secular rap to creating music and platforms centered on faith. He opens up about the formation and growth of Holy Culture, from radio to launching a record label, and the challenges of maintaining spiritual integrity in an industry that's often anything but.

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