Business
In this episode of The HJ Show, host
Harsh Joshi sits down with Shivani
Mehta — Award Winning Chef and
Founder of Elexa The Studio, Ahmedabad —
for one of the most practical and
eye-opening conversations on building
and growing a food business in
today's digital world.
Shivani won the Rasoi ni Maharani
title on ETV Gujarati in 2008 against
6500 entries from across Gujarat.
From there she worked on Rasoi Show,
MasterChef India and eventually built
Elexa The Studio in 2019 — a 360
degree food production and social media
studio that today works with brands
across Gujarat, Mumbai, Chennai, Delhi
and internationally.
In this episode Shivani explains why
good food alone is not enough to run
a successful food business, the real
reason 8 out of 10 restaurants shut
down, why marketing budget matters
as much as your kitchen investment,
how home cooks can start a food
business with zero studio setup, the
power of geo-targeted paid promotion
starting at just 150 to 200 rupees,
why cloud kitchens need professional
visuals to survive on Zomato and
Swiggy, how food influencer campaigns
are planned and executed, why brands
should bypass food delivery apps and
sell directly through WhatsApp, the
complete end-to-end Elexa process from
product to content going live, and
why even the world's biggest food
brands never stop posting on social
media.
Whether you are a restaurant owner,
cloud kitchen operator, home chef or
food brand founder — this episode has
a practical lesson for every stage of
your journey.
Available on Spotify, Amazon Music,
JioSaavn, Gaana and Apple Podcasts.
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