Business
Connecting with your target audience is essentially the purpose of marketing. The challenge is, relating to an audience that continues to evolve. From baby boomers, millennials and rising Gen Z-ers, your marketing tactics need to continually embrace generation change to be successful in relating your message to the right crowd. This is a hot topic and the focus of our podcast conversation with Karen Hinds, the CEO and Founder of Workplace Success Group, a firm that focuses on the next generation of leaders. Though she doesn’t work in club marketing specifically, her expertise in engaging multi-generations is well-aligned with a very present challenge for private clubs — how to address an aging membership and appeal to the “younger” generation.