90% of the meat sold in India comes from an unorganised market — no hygiene checks, no cold chain, no quality control, no transparency. Rohit Khanna, Founder of Meat Nation, spent eleven years running restaurants and winning six consecutive Times Food Awards for Best Non-Vegetarian Restaurant before he decided to fix the problem he had been living with as a buyer himself.

In this episode, Harsh Joshi sits down with Rohit to talk about the complete Meat Nation journey — how the brand works, what the farm-to-door process looks like from 11pm procurement to morning delivery, why cold chain is non-negotiable in meat quality, and how Meat Nation has grown from three people to a twenty-five-member operation serving both home customers and restaurant clients across Ahmedabad — with zero advertising and 99% repeat customers.

The episode also covers the difference between fresh and frozen meat, why most people have never thought to ask where their meat actually comes from, the one-stop solution Meat Nation offers restaurants for chicken, mutton, fish, prawns, and eggs from a single contact, and Rohit's advice for aspiring entrepreneurs — build your timetable, have a Plan B, and give the first three years of your business everything you have.