From Ad Tech to Manufacturing: Spencer Traver’s Marketing Journey
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In this episode of Wytpod, Harshit Gupta sits down with Spencer Traver, Director of Marketing at Sustainment, a supplier management software platform. Spencer shares his journey from ad tech to manufacturing, discussing the challenges and opportunities in marketing SaaS solutions to the manufacturing sector. He explains Sustainment’s unique value propositions, including its Supplier Relationship Management (SRM) platform designed for procurement and sourcing teams. Spencer also covers strategies for balancing product-led growth and sales efforts, enhancing brand visibility, and leveraging AI for supplier management. Tune in to learn how Sustainment is innovating in the manufacturing software space and building lasting relationships with small to mid-sized manufacturers.
WYTPod
Business
In this episode of Wytpod, Harshit Gupta sits down with Spencer Traver, Director of Marketing at Sustainment, a supplier management software platform. Spencer shares his journey from ad tech to manufacturing, discussing the challenges and opportunities in marketing SaaS solutions to the manufacturing sector. He explains Sustainment’s unique value propositions, including its Supplier Relationship Management (SRM) platform designed for procurement and sourcing teams. Spencer also covers strategies for balancing product-led growth and sales efforts, enhancing brand visibility, and leveraging AI for supplier management. Tune in to learn how Sustainment is innovating in the manufacturing software space and building lasting relationships with small to mid-sized manufacturers.
