Just four days ago, I celebrated my first three Founding Members and my first $18/month in recurring revenue. Today, that number has doubled.

In this MBA Diaries update, I'm sharing what happened next—including the simple follow-up text that turned "I'll sign up" into actual customers, why I'm tracking every member's experience in a usage tracker, and what my very first 20-minute customer feedback call taught me.

I also share:

• Why I'm focusing on paying customers instead of free users.
• How I'm building a feedback system with 48-hour nudges and 7-day check-ins.
• My latest One Day MBA update and what we've been learning about product experimentation.
• The upcoming Launch House founder event I'm both excited and nervous about.
• The decision I made about leaving my 2½-year-old for the first time—and how we found a solution that feels right for our family.

This season is less about overnight success and more about testing, learning, listening to customers, and improving one step at a time. If you're building a business, launching something new, or simply curious what the messy middle actually looks like, come along for the journey.

Thanks for being here, and as always, I hope you have a calm and colorful day.