If you’re serious about radio, audio and media as part of your career, chances are you’re familiar with Radio Halll of Famerhttps://www.radiohalloffame.com/fred-jacobs ( FRED JACOBS). After a spectacular career in programming, he founded https://jacobsmedia.com/ (Jacobs Media) in the '80s. With the arrival of digital media in the ’90s, Jacobs pivoted toward new media, starting with nationwide https://jacobsmedia.com/techsurvey-2021-results/ (Techsurveys) that helped identify changing audience tastes. In this episode, Fred reveals ONE saving grace for traditional media. The game plan is simple. The solution is 100% logical. The question...will anybody DO IT?