Frank Misa is an American entrepreneur and the founder of Strike Gold Shave, an independent company focused on traditional wet-shaving and men’s grooming products. Frank Misa founded the company in 2007 and focuses on quality, craftsmanship, and product development. In this episode, Frank Misa discusses 7 ways to keep traditional wet shaving relevant. The discussion covers the importance of quality shaving products, proper tool care, traditional shaving methods, and meeting modern grooming needs. It also highlights how good product design and customer needs can help preserve this classic practice.