Business
This episode’s guest is Mercedes Ross, executive director of Project Bike Tech. Voted one of the top 50 Influential Businesswomen in the bike industry, Mercedes leads an amazing non-profit that uses bicycle education as a conduit to teach core academics, enhance lives, create career opportunities, and inspire new generations to be passionate about bikes. She's worked in the ski, outdoor, motorcycle, scuba, and craft brewing industries, as well as owned her own motorcycle retail store for 15 years. Mercedes has led countless sales team training seminars and has been a featured speaker in both the bicycle and motorcycle industry national trade shows.Support the show (https://www.nbda.com/donate)