Former Kendra Scott CMO on the Brand's TikTok Success

Share:

Listens: 0

Women In Retail Talks

Business


This episode of Women in Retail Talks features a clip from the November Women in Retail and Total Retail Virtual Exchange. In this clip, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Mindy Perry, former chief marketing officer of Kendra Scott, the Austin-based jewelry and accessories brand founded on family, fashion, and philanthropy. Perry discusses how the Kendra Scott brand went viral on TikTok earlier this year, along with secrets to success around influencer marketing.