Business
This week we interviewed Kyle "Khendriix" Maxwell, the founder and CEO of Heart of Music Entertainment and Vivo Media. Kyle has been changing the relationship between artists and record labels in the music industry by building genuine relationships through his label. Also, he educates artists on how to take ownership and leverage their music and content to grow their brand. Vivo Media is the social media and marketing agency he uses to help small businesses create websites, craft their brand and grow their digital presence. We also discuss the importance between producing content vs consuming content. As an artist, brand or creative, you need to be taking advantage of the social media platforms to get your name out there. Instagram, Tik Tok and Youtube give users the opportunity to share their content with the world, so you need to know how to do that properly.