Business
In this episode of E-Coffee with Experts, our host Austin talks with Flynn Zaiger, CEO at Online Optimism, about one of the hottest yet most misunderstood marketing platforms, Reddit.
Flynn shares hard-won lessons from building long-term Reddit strategies for clients, why most brands get banned quickly, and how patient, ethical engagement wins citations, trust, and even AIO visibility.
He dives into what Reddit’s algorithm actually rewards, how Reddit threads influence AI Overviews (AIO), and the nuanced art of creating brand and topical subreddits. You’ll also hear why YouTube Shorts are rising, how agencies can’t rely on vanity metrics, and why building a loyal online community still starts offline.
If you’re an SEO, marketer, or agency owner trying to future-proof your strategy and show up where LLMs are pulling data, this is a must-watch.
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In this episode, we discuss:
00:00 - 00:35: Introduction
00:35 - 02:20: Flynn’s Agency Origin Story & Evolution of Services
02:20 - 04:00: Reddit & Video Marketing: What's Changing for Agencies
04:00 - 06:30: Why Brands Fail on Reddit (And How to Avoid It)
06:30 - 08:20: Building Brand & Topical Subreddits for Long-Term Impact
08:20 - 10:15: Reddit Threads as AIO Fuel: What You Need to Know
10:15 - 12:45: How to Track AIO Citations with Reddit Threads
12:45 - 15:00: Fixing Negative Reddit Threads Without Getting Banned
15:00 - 17:00: Why Gaming Reddit Backfires (And What Works Instead)
17:00 - 19:00: Doing Reddit Keyword Research That Actually Works
19:00 - 21:00: Community Building: From IRL Events to Reddit Strategy
21:00 - 23:00: YouTube Shorts vs Long-Form: Which Should You Use?
23:00 - 26:00: Vanity Metrics vs True Business Outcomes for Agencies
26:00 - 29:45: Sentiment Per Impression: Flynn’s Favourite Reddit Metric
29:45 - 31:15: Final Advice: Don’t Ruin Reddit for Everyone
31:15 - 31:45: Final Thoughts
Connect with Flynn Zaiger
https://www.linkedin.com/in/flynnzaiger
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