Business
The Name: Workspan, an ecosystem cloud. The Game: Helping companies connect and build solutions together. A virtual handshake. Now, they just had to create the playing board. Easy enough, right? On the latest episode of The Digital Fast Lane podcast, I had the pleasure of discussing category creation with a man who knows it well: Chip Rodgers, VP of Marketing at Workspan. In addition to category creation, we discuss: Establishing a revenue model for a new category niche ABM strategies for a new market niche The best ways to serve an underserved market Learning from failures in category creation To connect with Chip, follow him on LinkedIn or email him at chip@workspan.com. Listen to Workspan’s podcast Ecosystem Aces here. You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.