Business
Jenny Costa – the founder of Rubies in the Rubble – grew up on a farm in Scotland, surrounded by food. To begin with, her career took her in a different direction and she studies a masters in mathematics and economics. But after reading some research about the shocking stats surrounding food waste, she reconnected with her love of food. Jenny became obsessed with food waste and set out to create a brand that was fun and celebrated food whilst also tackling the issue of food waste. After some small scale experiments at a London market stall, she’s scaled the brand and diversified the product range and is now competing with big players in the condiments category. Tune in to this week’s episode of Good Foodies to hear the full story and how Rubies are creating value across the supply chain and taking the brand to new heights. Get the shownotes and more resources at goodfoodies.co.uk.