Business
Fashion Designers Adopt NFT to Interact With Increasingly Tech-savvy Audience
Fashion designers have already adopted blockchain technology like Manish Malhotra, Raghavendra Rathore, Anamika Khanna, and Pankaj & Nidhi to engage with increasingly tech-savvy audiences. On the NFT market, most of them have seen their first releases of digital artwork sell out in minutes.
Following in the footsteps of Bollywood celebrities and sports personalities, India’s top fashion designers are now adopting non-fungible tokens (NFT) as a viable source of income for their digital fashion collections.
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