Fan Creators – Driving Customer Service As A Differentiator

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Customer Driven with Chad McDaniel

Business


Welcome to the latest episode of Customer Driven with Chad McDaniel! Our episode this week features Sue Morris, Worldwide Customer Service Leader at Microsoft. Sue’s role at Microsoft has her overseeing over 11k Advocates that handle upwards of 46 Million customer service interactions each year. Since joining Microsoft, Sue has believed the company’s mission statement and the empowerment it brings to their employees is what consistently elevates their performance.   In this episode, Chad and Sue discuss: How the gig economy is positively impacting workflow within Microsoft Microsoft’s closed loop feedback system and how it improves both the customer and employee experience How Microsoft is looking to emulate the best practices of their most successful Customer Service Advocates Understanding the best opportunities to turn a regular customer into an avid fan of your brand   Please be sure to rate and subscribe on Apple Podcasts, Stitcher and Spotify!