About

Craig Burgess is the relentless designer, the action taker, building with extreme production. He is the AntiFool.This time, let's talk about extreme production and challenges.How do you create content on every social media platform consistently, without missing a single day? That's what we'll learn here. It's the best way to grow your skills and build a body of work at the same time for anything.To unlock this power, we've got a specialist to talk about this: Craig Burgess.Craig specializes in working with organizations and individuals of all sizes to help them make their marketing work for them. A designer by trade, he is co-owner and Creative Director at Genius Division, providing designing development and marketing services for apps, branding, and marketing, web applications, web design, and development search engine optimization and WordPress development.He wrote a book called Extreme Production, on creating 365-day challenges (designing a poster every day, a photo a day, etc.). Outside of that, his Design show releases every Sunday is called Thats The Job, about the realities of working in design.I wanted to know what makes him tick. What makes him so obsessed with challenges? We talked about:His burning passion to learn something by doing 365-day challengesThe Content+ model: how to create tons of micro-contentConsumer attention span on various social media platforms, and the best way to tackle themAdvice for those who want to start their own channel, platform or podcastEnjoy!Timestamps4:48 The 'Hustle Pornstar': Craig's Origin story7:28 Burning out and curiosity8:52 Failing the record sleeve challenge10:16 Max Payne and writing11:36 The epiphany of social media12:41 There's lots of crossover between design and writing15:36 The Content Onion, creating things people can snack17:10 Find a 1000 ways to say the same thing21:16 Watching a video for 2 hours vs. spending 2 hours watching 5-minute videos22:45 The Craig Burgess repurpose workflow27:37 The potential of podcasts for content repurposing31:40 It's harder to start, so do a lot of things32:53 The power of influence through context switching37:21 The first thing to focus on if you're creating content39:50 Craig's Memento41:32 Craig's Walkaway WisdomLinksGet Doing ThingsCraig's TwitterProduce MoreProduce More TwitterThats The JobContent+