Business
Experiential Design for Digital Signage EPISODE 63 | Host: Derek DeWitt, Communications Specialist for Visix, Inc. Immersive experiences are being pioneered in a number of fields using experiential design concepts. Though digital signage is mainly a visual medium, there are ways to engage the other four senses as well. Yes – hearing, touch, smell and even taste. The more ways you can get someone’s attention, the better chance you have of attracting them and giving them an experience that they’ll remember for a long time. And that means they’ll remember your message and your brand longer. This is more than thinking outside the box, it’s thinking outside the eye. - Learn how much each sense influences how we process information - Understand the importance of high-quality visuals and motion - Explore ways to use audio and music effectively - Consider using scent diffusers to add a smell element - Don’t forget about haptics to engage the tactile sense - Surprise people by offering a way to engage their taste buds - Hear examples of how experiential design elements can work independently or together See the full transcript HERE Get more content ideas in our Masterclass Guide 3: Digital Signage Content