Business
In this episode of E-Coffee with Experts, our host Ranmay sits down with Eric Lynch, Principal & Director of Operations at build/create studios, to unpack what actually drives growth in complex B2B sales environments.
Eric shares his journey of bootstrapping an agency from a folding table in his basement to building a focused B2B content and digital strategy firm serving manufacturing and technology companies.
With over a decade of experience, he breaks down why great websites fail without strategy, how long B2B sales cycles really work, and what content keeps prospects engaged for months, even years.
You’ll learn:
- How to build trust before sales conversations even begin
- Why traffic is a misleading metric in the age of AI summaries
- The role of authority content, case studies, and brand perception
- How to market to engineers, executives, and stakeholders simultaneously
- Why focusing on conversions beats chasing clicks
If you sell high-consideration B2B services or products, this conversation will change how you think about growth.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:41: Introduction
00:41 - 02:20: Eric’s Journey Into Web Development & Optimization
02:20 - 03:55: Bootstrapping BuildCreate From a Basement
03:55 - 05:55: Early Challenges: First Clients & Cash Flow
05:55 - 07:45: Identifying the Right B2B Client Fit
07:45 - 09:30: Niching Down Into Manufacturing & B2B Tech
09:30 - 11:15: Systems for Predictable Project Delivery
11:15 - 12:40: Why B2B Sales Cycles Take So Long
12:40 - 14:30: Content That Keeps Long Deals Alive
14:30 - 16:00: Marketing to Multiple B2B Stakeholders
16:00 - 18:05: AI Search, Reduced Traffic & Visibility Shifts
18:05 - 19:20: Why Traffic Is a Vanity Metric
19:20 - 21:10: Client Story That Led to Acquisitions
21:10 - 22:41: Final Thoughts
Connect with Eric Lynch
https://www.linkedin.com/in/eric-lynch-87233728/
https://buildcreate.com/services/digital-marketing/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./