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This week on the "Dailicast Moment" host Chris Laning talks about some of the "myths" that guarantee success for your podcast or dailicast. Today, he takes on the myth that spending considerable time and resources to create high quality content is a guarantee of success. TRANSCRIPT: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now, this week I'm talking about success myths. In other words, things people tell you if you do this one thing, your podcast or dailicast is sure to be a hit! Now, I don't know if you've noticed in everything I've talked about up to this point, I've not ever said that. You know, if this is what you do it's going to work out great for you. Because the reality is there are so many moving pieces and parts in this, it's really hard to nail it down. But we're going to address this myth today that if you put a lot of time and effort into building top quality content, you're sure to gain a nice strong audience. Well, this is one I can definitely tell you is not always true, and I know this because I've been doing podcasts and dailicasts since essentially the mid 2000's. And every time I've done a production, I have put a ton of work into putting together quality content. For instance, my very first podcast, "Your Neighborhood Stage", which was a national podcast on community theater, I would spend upwards of 40 hours a week. That's right, 40 hours a week. This is in addition to having a full time job. This was 40 hours of my spare time that I would spend researching news articles, going out and pulling together the other segments we wanted to put together, finding people to interview, doing the interview, editing the interview, writing a script, recording that script with me and my cohosts and turning around and editing that script. And then putting together all the various segments. Everything together into this nice 45 minute presentation with lots of different segments. The interview broken up throughout. Making sure it had, you know, good production values, all of that because I wanted to make sure I was putting out a quality product. I mean, after all, if I could put out quality content, there was no way I was going to miss. I was going to get tons of listeners. The reality is I never did. We had a decent following for a while, but it would be pitiful compared to some of the podcasts and dailicasts that are out here today. And yet that was taking all that time that I was putting into that to do the quality content, but it never did pay off the dividends because in the end just wasn't garnering that many listeners. If you go out and you find some of the more popular podcasts and dailicasts, in a lot of cases, you'll find that these people aren't spending hardly any time at all putting together. Maybe they're just hopping on a microphone and talking, you know, in some cases maybe they didn't even think about what they're going to talk about before they opened the microphone. But there's something else about it that's leading to them getting those visitors. We're going to explore that later on, but for today, just going through and busting that myth that just putting together great quality content alone is not going to lead to the big numbers. Now that's all for your "Dailicast Moment" for today. Don't forget "Dailicast Moment" is available strangely enough as a dailicast. It's available as an Amazon Alexa flash briefing. So if you're listening to this on one of the other platforms and you don't know a whole lot about the Amazon Alexa flash briefing, you can do it even if you don't have an Alexa device. You can download the Amazon Alexa app on your mobile phone. You can enable all kinds of flash briefing skills and then in the morning or whenever you have a chance to listen, just simply say to your device, "Play my flash briefing". And with that, you'll get all those ones you enabled one after another, which gives you a great opportunity to listen to a variety of different content in short period of time. So if you decide to do that, just go to Amazon and search for "Dailicast Moment" in the Skills section, enable it and make it part of your flash briefing. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day! See omnystudio.com/listener for privacy information.