Business
This week on the "Dailicast Moment" host Chris Laning talks about some of the "myths" that guarantee success for your podcast or dailicast. Today, he lists those common myths. TRANSCRIPT: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now all this week I'm going to be looking at success myths. Now, what do I mean by that? Well, you've heard it before. Things people tell you that you need to do to be successful with your podcast and your dailicast. One of the ones I've always heard is that if you put a ton of time into making sure you're producing high quality content, well then you just can't miss. You're going to have a successful podcast. Another one I've heard is if you put a ton of effort into having a tight quality professional sound. That, that's the secret of success. If you've got a nice type professional sound, you can't miss. A third one. I've often heard as well, you know as long as you have a large marketing budget you can't miss. And of course implicit in all of those three is if you don't do what it suggests, then you're not going to be successful. Well, we're going to look into each of those this week and we're going to talk about that and see where the reality lies in relation to those myths. But to start today and before we go down that road, I want you to do something for me. We need to know what success actually means for you. It might surprise you to know that success is different for everyone that's doing their podcast and their dailicast. Because it's what they want to get out of it. that's important. For instance, what does success mean to you? Are you looking to make sure you have a lot of listeners? Are you someone that's going to be looking at your stats and unless you're starting to get up there and you're competing with the big boys on the number of listeners, you're not going to be happy. Okay. What if success for you means that there's a lot of people that are listening to your show that are jumping onto your social networks. Maybe you don't have the highest numbers around in terms of listeners, but the ones you're getting are then following you on social media. That might be your definition of success. Then there's also maybe you're looking for a lot of sales leads. So again, you don't care that you're not getting a lot of people listening, but what you do care about is that of those people, the majority of them are coming over and somehow getting into your sales funnel. That might be your definition of success. Another one, and to be honest with you, a lot of people have this and really a lot of us probably have a little bit of this one and don't even necessarily want to admit it, but maybe you're looking for notoriety, notoriety because of doing your podcast or dailicast. With that notoriety, maybe leading you to be invited as guest on other podcasts as being called an expert in your realm, or even maybe eventually being invited to speak at conferences and events. That might be your chief reason for doing your podcast or dailicast. But then again, maybe you just want to do it and you don't so much care about the listeners. All you care about is knowing that what you're doing is having a significant impact on other's lives. Really, some people do it for altruistic reasons. So I want you to think about over the course of the next few days when you wanting to do a podcast or dailicast or if you already have a podcast or dailicast, what is your chief reason for doing it and what does success in that mean for you? That's all for your "Dailicast Moment" for today. Now, don't forget, if you do love "Dailicast Moment", I would be grateful if you would leave me a rating or review. Just go to wherever you found this, whether that was on the Amazon ecosystem, whether that was on Stitcher or Spotify, iTunes, Google Play store, YouTube, LinkedIn, wherever you're listening to "Dailicast Moment". Please either leave a rating or review if that's possible or at least drop a comment in, say why you liked it and share it out to others. Doing that really helps get the word out and helps us build an audience here at "Dailicast Moment". With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day! See omnystudio.com/listener for privacy information.