Business
This week on the "Dailicast Moment" host Chris Laning offers some cool ideas for formatting your dailicast. Today, he talks about keeping your dailicast locally focused if your business and customers are almost exclusively in your local community. TRANSCRIPT: With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Now all this week and actually all last week too, I've been giving you some cool ideas that you can use to put together your own dailicast, particularly if you just don't know what you want to do your dailicast on. Well today, this idea is specific to people that have businesses that thrive within a community. In other words, your customer base, pretty much everyone that's going to be involved in your business comes from your local community. So I'm not talking about if you're a coach or somebody that has online services that has clients all over the country. I'm talking about a service, a business, again, that operates solely within your community. Now, this could be something like, let's say you're a local baker. All right? You're Joe Smith with Doggone It's Good Bakery. Now, as a bakery, you're probably not going to be drawing people from all over the country unless you ship and then it's not as fresh. So do a dailicast that's not necessarily about the bakery, but do a dailicast that's about your community. Now this can be bringing all kinds of things related to your community. It could be history of your community, it could be current events, it could be items of interest and news. Maybe you partner up with the local news organization to bring that information to the community. The point is your doing a dailicast that provides information to those people that live in your target area, and you do this by partnering up with other people in the community. Find those other leaders, find people with other businesses that you can get out, get involved in this, and then they can bring their people and their audience to it and help you get the word out about it. The thing is you're going to draw ears because they want to hear about their community. Right? They want to hear what's going on. They want to hear people on there that they know. Even if they don't specifically know you, they're going to come and listen. Now, how do you use that to promote? Well, we're not going to throw commercials in there. I mean, I guess you could, but that's not really gonna keep within the spirit of what you're doing. It can just be as subtle as if you're the one hosting it, just simply say, "I'm your host Joe Smith from the Doggone It's Good Bakery" and leave it at that. They now know your name and they're getting to know who you are. This is a really effective way to do a dailicast because people don't feel like you're selling to them. They realize that your providing them a service and if you're going to provide them that service, then when it comes time to need possibly your other services, they're going to be more inclined to give you a try. So if your business keeps it local, then think about keeping your dailicast local as well. And that's all for the "Dailicast Moment" for today. Now don't forget if you're not doing this already, the "Dailicast Moment" is available as an Amazon Alexa flash briefing. You can just go into Amazon, search for "Dailicast Moment" in the skills section, enable that skill. Then all you have to say to your device is "Play my flash briefing" and the "Dailicast Moment" will be played as part of all the other things you select to play in your flash briefing. With your "Dailicast Moment" for today, I'm Chris Laning from NeighborhoodStage.com. Have a great day! See omnystudio.com/listener for privacy information.