Business
Show NotesLouise Karch is a self-confessed word-nerd. She’s an award-winning marketer, author, and speaker. When Louise arrived in Australia from Canada, she carved out her own niche as the Name Whisperer. But it was not without some trepidation; freaking out under-the-doona and fortifying herself with chocolate, she worked out that naming things was not only her gift but her niche. In this delightful interview we talk aboutThe evolution of her award-winning book Word Glue: Find Your Million Dollar Brand Name Why Louise chose not to publish it as an e-BookHow being cheerfully relentless convinced Ken Segal, the man who named the i-mac, to write the forward for her bookThe Pow, Pop and Pro naming tools Name-storming to produce strikingly sticky namesHow coaching with Seth Godin transformed her book and shaped her work with himThe value of community and how she came to have her very own magic wand The Fairy Godmother video she starred in that has over 25million views Neural science, muscle memory and Connect Expand Challenge thinking protocolsContact Louise Karch or order her book Word Glue here: https://www.wordglue.co/See The Fairy Godmother video with over 25 million views: The Pap test https://www.youtube.com/watch?v=8HvHqp_hQicLouise recommends the Bbook “Making Thinking Visible” Ron Ritchhart, Mark Church and Karin MorrisonReady to transform your business?Book a 15 minute phone chat with Pauline BrightLinks:Pauline Bright website Pauline Bright on LinkedIn Bright Business on Facebook Pauline Bright on Twitter