Education
Dr. Tejvir Sekhon is an Assistant Professor of Marketing at Western Washington University. In this episode we talk about his journey into academia. How he uses the example of a Tesla to teach about the functional and symbolic value of an object to marketing students. How to create meaning in marketing and its relationship with pop culture. His academic journey from engineering to a MBA to a PhD and finding his way into a meaningful career and how it has framed his research. We discuss the difficulty of transitioning into a PhD program and his dissertation research on social media and the use of brands. How he has developed an interest in the meaning behind consumption and anti-consumption activities and his future research trajectories.