Miscellaneous
Until recently, it was easy for organizations to reach their Facebook followers with content like status updates, links and photos. Last fall, however, Facebook changed the algorithm that determines who sees that content in their News Feeds. After we noticed a decrease in the number of people who see Firesteel's posts, we did some research and experimenting to figure out how to use the network effectively. In this podcast, we talk about about boosting Facebook engagement with and without paid advertising. We also suggest ways to expand your online presence beyond Facebook. At Firesteel, we experiment with a lot of new media tools as we advocate for an end to homelessness. The purpose of the Spark Change podcast is to share what we've learned, and to help other advocates use these tools. Visit http://firesteelwa.org/ to learn more and share your feedback. This podcast uses the song "Drops of H20 (The Filtered Water Treatment)" by J.Lang (ccmixter.org/files/djlang59/37792) under a Creative Commons license.