Social media and ubiquitous connectivity are blurring the line between authenticity and fakery. While several factors can help humans outrun the robots, authenticity has a role in each of these factors. PwC US Marketing Leader Dr. John Sviokla interviews Krista Everson, daughter of PwC Global Advisory Leader Miles Everson, to get a millennial perspective on factors that could keep us “un-automatable.” Their conversation focuses heavily on the current state of communications and the vital nature of authenticity in our content and experiences. For further information please contact: Miles Everson - miles.everson@pwc.com