In this week's roundtable discussion, Jason and Chris discuss the IHOP / IHOB branding campaign; Ogilvy's brand refresh, and changes in the B2B marketing industry, with a focus on employer branding.

Dissection

Episode 62 - Roundtable: IHOP, Ogilvy and Employer Branding

A podcast about the unique creative process of designers. Each episode, we'll speak with a world renown graphic designer, and dissect one singular project of theirs. We'll hear about how the project started, learn about the artists creative process, and hear fascinating behind-the-scenes stories of struggles and how the project came together. Dissection is produced and presented by JK Design, a design studio in NYC.

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Dissection