Business
Brand: Dabur
Product: Dabur Apple Cider Vinegar
TG:
* Age range: 25-45
* Buying capacity: Medium-high
* Education: College-educated
* Interests: Health and wellness, fitness, nutrition
* Demographics: Urban, suburban
* Location: India
Purpose: Branding
USPs:
* Made with organic apples
* Unfiltered and unpasteurized
* Contains the "mother" of vinegar
* No added sugar or preservatives
Additional Details:
* Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.
* It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.
* Dabur Apple Cider Vinegar is also sugar-free and preservative-free.
Creative Brief:
Campaign Objective:
To increase brand awareness and consideration for Dabur Apple Cider Vinegar among health-conscious consumers in India.
Target Audience:
Health-conscious consumers in India, aged 25-45, with a medium-high buying capacity and a college education.
Key Messages:
- Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.
- It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.
- Dabur Apple Cider Vinegar is also sugar-free and preservative-free.