It can be hard to understand how to use your intellectual assets to develop new ideas for your business.  But by listening to our CAKE analogy, you will never forget how!  It’s a very easy methodology to put into practice that you can start to apply today.

Simple Tips Smart Ideas

Episode 4 : How to use our simple CAKE analogy to help you innovate – whether you are a business or a freelancer

If you run a micro business, are a freelancer or have a side hustle, this podcast is for you. Each episode is filled with simple advice, easy takeaways and ideas to help you grow your business. And finishes with a key tip. I’ve kept them short because if you run your own tiny business – you’re probably pressed for time. So 3-8 minutes for a bite-sized idea or two before you get on with your day. I’m covering some big themes, a raft of ways to earn new revenues, suggestions on how to think about customers – all sorts. Plus a case study or two illustrating how to put the thinking into practice. Having worked with over 300 companies in the last seven years alone, I developed the ideas and methodology you will hear to help owner/managers like you understand how to grow their business using what they already own. It’s not rocket science but smart and inventive thinking. The podcast is based on my book Simple Tips, Smart Ideas, published in January 2019. When I sat down to write it, I was conscious that there was very little help out there for tiny businesses. I run one, many of my friends run them, and I work with a wide variety of them – particularly across the creative, cultural and tech sector. Yet all the business books and advice seemed to largely be aimed at bigger ventures, for those caught up in the corporate world, or be written by hugely successful business gurus who’d made their millions and were telling us how to emulate them. But that isn’t to say the ideas are in anyway small. I have been both a creative head and financial director working in larger companies, have had big brands and household names as clients. I just prefer running a micro business with the freedom and remarkable opportunities this gives you. This podcast is to help you grow your venture into the business you want it to be. Good luck. Follow me on : Instagram: @ericawolfemurray Facebook: EWolfeMurray Twitter: @ewolfemurray, @EricaWM_lola To buy a copy of Simple Tips, Smart Ideas book, go to www.ericawolfemurray.co.uk/shop or you can find it in good booksellers, Foyles or on Amazon at https://amzn.to/2NZngLD

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Simple Tips Smart Ideas