Business
Laura Maly, co-founder of Wonderist Agency, discusses the importance of effective marketing for dental practices. She emphasizes the need for dentists to have a strong brand identity and to showcase their unique qualities and services. Maly also highlights the significance of nurturing leads and implementing a system for follow-up communication with potential patients. Additionally, she emphasizes the importance of creating a positive and engaging culture within the dental practice. Maly advises dentists to use authentic photos and patient testimonials in their marketing efforts and to involve patients in telling their stories. She encourages dentists to start somewhere with their marketing efforts and to prioritize loyalty and creating raving fans.