Business
In this episode, Kevin Henry interviews Sean Hamel, the founder and managing partner at Art of Dental Marketing, a story-based dental marketing agency. They discuss the importance of story-based marketing in dentistry and how it differs from traditional marketing. Sean emphasizes the need to humanize the dentist and dental team to create a connection with patients. He explains how to incorporate personal stories and interests into marketing strategies to differentiate dental practices. They also touch on the significance of keeping websites and team information up to date, as well as utilizing visuals and testimonials to enhance marketing efforts. The conversation concludes with a discussion on ground marketing and community-based marketing. Takeaways Story-based marketing in dentistry focuses on creating a connection and experience for patients, rather than solely promoting services. Humanizing the dentist and dental team is crucial in building trust and attracting patients. Incorporating personal stories, interests, and hobbies into marketing strategies helps differentiate dental practices. Keeping websites and team information up to date is essential to maintain a consistent and accurate brand image. Utilizing visuals, such as photos and videos, as well as testimonials, can enhance marketing efforts. Ground marketing and community-based marketing can be effective in attracting local patients. Chapters 00:00 Introduction 00:38 Introducing Story-Based Dental Marketing 01:35 Difference Between Story-Based Marketing and Traditional Marketing 03:01 Importance of Connection and Experience in Dental Marketing 04:22 Using Personal Stories to Differentiate Dental Practices 06:24 Humanizing the Dentist and Dental Team 08:13 Layering Marketing Messages with Services Offered 10:28 Utilizing Social Media and Website to Humanize the Practice 12:04 Humanizing the Entire Dental Team 13:51 Keeping Website and Team Information Up to Date 16:05 Importance of Visuals and Testimonials in Marketing 18:43 Ground Marketing and Community-Based Marketing 19:21 Closing Remarks Learn more at https://www.artofdentalmarketing.com.